Google Ads Service
What is Google Adwords?
One of the platforms for online advertising is Google AdWords. Google ads are a way for you to connect with customers who are already interested in what you have to offer. Google Charged advertisers based on the number of clicks they receive, and they install the ads. Users who are interested in your goods or services receive advertisements. Shopping Ad is Accurate for Ecommerce platform.
Why Use Google Ads Services?
There are many Benefits for using Google ads services in business. Which is as follows :
- Target Ads
Google targets interested Customers According to your product. Google Ads Provide a variety of targeting methods for online advertisements and Help people Create marketing campaigns :
- 1. Searching for certain words related to your products or services that people search for to see your ad.
2. Show ads on pages and websites that are part of the Google Search and Display Network. This will make your ad more visible. - 3. Select the age, language and location of customers to show ads to specific groups of people.
- 1. Searching for certain words related to your products or services that people search for to see your ad.
You have the option of choosing a specific day and time to display the advertisement. The frequency of Google advertising can be set, which is one benefit. You can choose how many times you want to watch the advertisement. The devices that should display the advertisement. You can only choose the device that drives results if you discover from previous advertisements that some devices aren’t producing profitable results.
- Low Cost
You can spend money on Google ads as much as you want. You can decide how much money should be spent on advertising in a day. You pay for advertising when someone clicks on your ad. - Measure Success
You can easily see the results of the advertisement. You’ll know if someone clicked on the ad. Also, the details of purchasing a product, downloading an app or making a phone call can also be known. From this report it is known that which ads are being clicked and which are not. Based on this, the idea to invest in the campaign is found. Google Ads can yield valuable data such as how long users research a product before purchasing it. - Manage Campaigns
Delivers tools to handle and track Google Ads campaigns. Google Ads provides a powerful application if you manage multiple Google Ads accounts. With the help of Google, you can maintain all the Google Ads sitting in one place. This reduces Google’s time. Manage Google Ads offline with Google Ads Editor. This is a free desktop program.This tool makes account changes quick and easy. After downloading the tool it can be used offline. Google Ad Editor is used to manage, view and edit multiple accounts at a time.
What Objectives Do Google Ad Services Cover?
Applying an objective means preparing a campaign to make it a achievement. Which makes it effortless to make decisions while creating a campaign. Keep in mind that the goal should match the crucial thing you intend to achieve with your campaign.
For example, if your objective is to bring traffic to a website, then you can consider traffic as the objective. After choosing the objective, you may also choose the type of campaign you need to run.
You can choose the systems in which you want your ad to look.
1. Search campaigns
- Sales: Increase sales online, app, by phone.
- Connect with customers you’ve already contacted
- Lead : Encourage customers to express interest in products by providing them with information by signing up for newsletters
- Traffic : Drive customers to visit your website
2. Display campaigns
- Sales: Increase sales from customers.
- Connect with customers who are close to making a purchase decision.
- Lead : Increase interest in products by providing your contact information for the newsletter.
- Traffic : Drive customers to the website.
- Brand awareness & reach: When releasing a new product, introduce it to customers.
3. Shopping campaigns
- Sales: Drive sales from online customers
- Connect with customers who have already contacted
- Leads: Connect with customers by signing up for a newsletter or providing contact information
- Traffic: Drive customers to the website.
4. Video campaigns
- Sales: Drive sales from online customers
- Connect with customers who have already contacted or made a purchase decision.
- Leads: Connect with customers by signing up for a newsletter or providing contact information
- Traffic: Drive customers to the website.
- Product and brand ideas: Encourage potential customers to consider the brand.
- Connect with people who have shown interest in the brand.
- Brand Awareness and Reach: Reach audiences using your brand efficiently
- Increase brand awareness among audiences
- Use different ad formats to drive brand recognition
5. App campaigns
- App Promotion: Increase engagement in app installs with campaigns that serve ads on the Google Search Network, Display Network, Google Play, YouTube and other apps
6. Performance Max campaigns
- Sales: Drive sales from ready customers
- Connect with people who have already contacted or made a purchase decision
- Leads: Encourage customers to express interest in products by providing links.
- Website Traffic: Drive customers to your website
- Local store visits and promotions
- Encourage potential customers to visit your local store.
7. Display campaigns
- Sales: Increase sales from customers.
- Connect with customers who are close to making a purchase decision.
- Lead : Increase interest in products by providing your contact information for the newsletter.
- Traffic : Drive customers to the website.
- Brand awareness & reach: When releasing a new product, introduce it to customers.
AdRank and Quality Score
The placement of advertisements is determined by AdRank. The quality score determines the advertisement’s relevance and quality. Google calculates the click-through rate( CTR) for each ad. CTR reflects how well the ad matches the searcher’s mind. This can be inferred from three things:
- Relevance of keywords
- Provide ad copy and CTA searcher expected results based on search>
- Landing page experience
If you are doing the first campaign, then focus on the place that is related to the brand. Increase the bid amount for that location.
Location
The geographic region where the ads will be displayed must be chosen if Google Ads is being set up for the first time. Ads must be placed in the locations where you ship if you have an online store and physical goods. If you want to sell a product all over the world, there is no restriction.
Location setting plays an important role for advertising as Google aims to show the most results to the searchers.
Keywords
Ads and organic search both place a high value on keywords. Google serves the user with the ad based on the keywords you’ve chosen, so the keyword must match the searcher’s intent. A particular audience will be the target of each ad keyword you create for your campaign, and they will receive advertisements.
Match Type
When it comes to keyword selection, the match type has to be considered. They tell Google whether to show an exact match to a search query or anyone with a semi-related query. There are four types of matching types:
- Broad Match: This is the default setting which uses any word in any sequence within the keyword.
- Modified Broad Match: With the help of this, some words can be locked in the keyword with a ‘+’ sign.
- Phrase Match: This will match the queries which contain the phrase in exact order.
- Exact Match: It maintains the order of keywords.
Headline and Description
Give your product headline a match to the searcher’s intent when creating an advertisement. The searcher will have no trouble finding your brand if you do this. The brand’s description should be entertaining in addition to the headline to increase click- through rates and increase sales of the product.
Ad Extensions
You can use ad extensions when running Google Ads. It is absolutely Free of Cost. These extensions allow users to provide additional information and interact with the ad. These extensions are of five types:
- Sitelink Extensions: These extend the ad and try to make the ad stand out. Provides additional links to your site which causes attraction for the user.
- Call Extension: With the help of this extension, the phone number can be included with the ad. If you have a customer service team then it will be easier and easier for the user to get the information about the product.
- Location Extension: The location and phone number are included with the ad. So that users can find you easily. In this the map is provided to the user. This is a very good option for business.
- Offer Extension: It is used for offer advertisement. Users can see how much discount is being given in your brand as compared to other competitors. It attracts customers.
- App Extension: This extension provides the link to download the app for the users. This removes the hassle of searching and downloading the app from the AppStore and the user can easily access the app. We are also the Eminent G-suite provider Agency.
What targeting do google ad services use?
Targeting ads is an essential part of a successful campaign. You may have designed a great ad but haven’t been able to hit the target. To reach the target optimally, you need to show the ad to the right people. Google Ads tries to target your ads and provides various methods. Non-targeting ads are automatically stopped as an exception. Google doesn’t serve ads that you don’t want to be shown. If you’re only targeting placement on YouTube or the Display Network, your ads are eligible to run.
How Does Google Ads Work?
Customers who are interested in the product can see advertisements in Google Ads. To create efficient and high- performing Google ads. variety of factors must be taken into account. These elements determine how well Google ads perform .
Google Ads Pay Per Click (PPC) Advertising Campaigns Pricing & Packages
Google Ads Cost India| Google Ads Package Details | Package 1 | Package 2 | Package 3 | Package 4 |
| Daily Spend Limit (Per Day Budget) | 500.00 | 750.00 | 1,000.00 | 1,500.00 |
| Contract for No. Of Days | 30 | 30 | 30 | 30 |
| Google Ads Charges = (Daily Budget X No. of Days) | 15,000.00 | 22,500.00 | 30,000.00 | 45,000.00 |
| SERVICE CHARGES | 4,500.00 | 6,300.00 | 7,500.00 | 9,900.00 |
| GRAND TOTAL | 19,500.00 | 28,800.00 | 37,500.00 | 54,900.00 |
| GST @ 18% applicable | 3,510.00 | 5,184.00 | 6,750.00 | 9,882.00 |
| RATE PAYABLE BY ADVERTISER (Calculated For 1 Month) | 23,010.00 | 33,984.00 | 44,250.00 | 64,782.00 |
| RATE PAYABLE BY ADVERTISER (Calculated For 6 Months) | 1,38,060.00 | 2,03,904.00 | 2,65,500.00 | 3,88,692.00 |
| RATE PAYABLE BY ADVERTISER (Calculated For 1 Year) | 2,76,120.00 | 4,07,808.00 | 5,31,000.00 | 7,77,384.00 |
| Google Ads Package Details | Package 5 | Package 6 | Package 7 |
| Daily Spend Limit (Per Day Budget) | 2,000.00 | 3,000.00 | 5,000.00 |
| Contract for No. Of Days | 30 | 30 | 30 |
| Google Ads Charges = (Daily Budget X No. of Days) | 60,000.00 | 90,000.00 | 1,50,000.00 |
| SERVICE CHARGES | 12,000.00 | 18,000.00 | 30,000.00 |
| GRAND TOTAL | 72,000.00 | 1,08,000.00 | 1,80,000.00 |
| GST @ 18% applicable | 12,960.00 | 19,440.00 | 32,400.00 |
| RATE PAYABLE BY ADVERTISER (Calculated For 1 Month) | 84,960.00 | 1,27,440.00 | 2,12,400.00 |
| RATE PAYABLE BY ADVERTISER (Calculated For 6 Months) | 5,09,760.00 | 7,64,640.00 | 12,74,400.00 |
| RATE PAYABLE BY ADVERTISER (Calculated For 1 Year) | 10,19,520.00 | 15,29,280.00 | 25,48,800.00 |
- Audience Targeting
Google Ads goes to great lengths to provide a broad view of your audience and simplify audience optimization. Google has made some improvements.
- Content Targeting
Google continues to strive to provide a comprehensive and integrated view of content targeting and to manage content targeting. Google has made the following Improvements .
All content targeting options are listed in the side navigation menu’s Content tab, along with topics, placements, videos, keywords, and exclusions for each category. The report will also include a consolidation of these. Without spending a lot of money, people have been able to almost double or even triple the number of leads or sales for campaigns. In general, this indicates that the campaign’s effectiveness was only 50%.
We at Outbox will walk you through a 75% of Google advertising audit that is extremely condensed to highlight the areas of your campaign’s success. Your campaign’s configuration is incorrect, or it couldn’t. Anyone who is making improvements to their photographs will recognize these opportunities because they are beneficial to you.